How addressable TV will shape the future of media

Addressable TVBII

People are watching less TV, and subscribers are cutting the cord.

But TV is not dead yet.

Viewers are consuming television in different ways, and the advertising dollars are still there. But TV ads need to change with the times.

Learn all about this part of the future of TV with this brand new slide deck from BI Intelligence called Addressable TV.

Here are some of the key takeaways:

  • TV is no longer just "mass market"
  • Better analytics are crucial
  • Addressable TV will smooth the transition to digital
  • And much more

To get your copy of this FREE slide deck, simply click here.

Comments

Post a Comment

Popular posts from this blog

Why China sees Myanmar's Rohingya crisis as an opportunity

Image
Thomson Reuters Myanmar's government has been embroiled in battle of rhetoric over its alleged ethnic cleansing of Rohingya Muslims, but unlike the west, China sees an opportunity amid the affair. For China, Myanmar's crisis is a gateway for it to pursue similar economic and infrastructure strategies it has undertaken in Africa in order to extend its geopolitical reach. Myanmar is part of a complex geopolitical maze in which China is but one player. As the Myanmar government's violent policy towards its Rohingya Muslims drew increasing international condemnation in 2016, the country's sometime icon of democracy, Aung San Suu Kyi,   declined to speak out   for the persecuted minority. And in her attempts to protect Myanmar from renewed isolation, she has continued to deepen its relationship with her most powerful authoritarian neighbour: China. It seems the common notion that newly democratic states have little time for autocratic partners is false. Before the W...
Read more

Losing my faith in philanthropy led me to rediscover its power to change the world for good

Image
On Christmas Eve 2012, I was seriously considering quitting my job at the Gates Foundation. As I confessed to my wife, Emily, while wrapping presents, “I no longer believe in philanthropy.” I’d been at the foundation since the early days, rising from an entry-level analyst to R&D Lead for Maternal and Child Health, where I led the launch of the Grand Challenges Explorations program and published a number of articles in top journals like Science and The Lancet. By all professional measures I was “outperforming,” as we would describe successful grants. After one annual review, Bill Gates remarked at the high-degree of “actionable information” in my portfolio. Yet, despite the praise, there I was disillusioned and disconsolate. My doubts went beyond the usual critiques of rich-country philanthropists imposing foreign values or scientists pursuing unrealistic pipe dreams. My questions were more fundamental and vexing. Am I changing the world for the better? Or am I deceiving myself...
Read more

The 10 safest countries in the world for women

Image
Leanna Garfield/Business Insider New World Wealth consultancy has carried out an analysis on the safest countries in the world for women.  They claim there is a correlation of 92% between historic wealth growth and the safety levels of women. Australia ranked as the safest country in the world for women.  It was followed by Malta and Iceland, but the  UK didn't make the top 10. Australia is the world's safest country for a woman, according to analysis by consultancy New World Wealth in its 2018 Global Wealth Migration Review. The report mainly looks at the movement of high net worth individuals (HNWI) across the world. However, part of that analysis involves reviewing the safest countries for women. "Woman safety is one of the best ways to gauge a country's long term wealth growth potential, with a correlation of 92% between historic wealth growth and woman safety levels," the report says. "This means that wealth growth is boosted by strong leve...
Read more