14 predictions for the future of media

henry blodget ignition 2017BII

The media landscape is almost shifting more quickly than consumers can keep up.

But certain trends have emerged that will carry the media industry into the future.

For the past eight years, IGNITION, Business Insider’s flagship conference, has collected the best minds in media and technology to share what they see as the future. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what they need to do to stay ahead.

Henry Blodget opened the latest sold-out IGNITION conference with a presentation entitled 14 Things You’ll Want to Know About The Future of Media. And he should know...Blodget is co-founder, CEO, and editor-in-chief of Business Insider, one of the most-read business and tech news sites in the world with more than 80 million visitors a month worldwide.

The presentation was put together with the help of the team at BI Intelligence, Business Insider's premium research service.

Here are some of the key takeaways:

  • We're nearing "peak media" in the U.S.
  • This phenomenon will spread to the rest of the world as four billion more people come online
  • Digital ad spending is still growing
  • Video is not the be-all, end-all of media
  • And much more

To get your copy of this FREE slide deck, simply click here.

Comments

Post a Comment

Popular posts from this blog

Why China sees Myanmar's Rohingya crisis as an opportunity

Image
Thomson Reuters Myanmar's government has been embroiled in battle of rhetoric over its alleged ethnic cleansing of Rohingya Muslims, but unlike the west, China sees an opportunity amid the affair. For China, Myanmar's crisis is a gateway for it to pursue similar economic and infrastructure strategies it has undertaken in Africa in order to extend its geopolitical reach. Myanmar is part of a complex geopolitical maze in which China is but one player. As the Myanmar government's violent policy towards its Rohingya Muslims drew increasing international condemnation in 2016, the country's sometime icon of democracy, Aung San Suu Kyi,   declined to speak out   for the persecuted minority. And in her attempts to protect Myanmar from renewed isolation, she has continued to deepen its relationship with her most powerful authoritarian neighbour: China. It seems the common notion that newly democratic states have little time for autocratic partners is false. Before the W...
Read more

Losing my faith in philanthropy led me to rediscover its power to change the world for good

Image
On Christmas Eve 2012, I was seriously considering quitting my job at the Gates Foundation. As I confessed to my wife, Emily, while wrapping presents, “I no longer believe in philanthropy.” I’d been at the foundation since the early days, rising from an entry-level analyst to R&D Lead for Maternal and Child Health, where I led the launch of the Grand Challenges Explorations program and published a number of articles in top journals like Science and The Lancet. By all professional measures I was “outperforming,” as we would describe successful grants. After one annual review, Bill Gates remarked at the high-degree of “actionable information” in my portfolio. Yet, despite the praise, there I was disillusioned and disconsolate. My doubts went beyond the usual critiques of rich-country philanthropists imposing foreign values or scientists pursuing unrealistic pipe dreams. My questions were more fundamental and vexing. Am I changing the world for the better? Or am I deceiving myself...
Read more

The 10 safest countries in the world for women

Image
Leanna Garfield/Business Insider New World Wealth consultancy has carried out an analysis on the safest countries in the world for women.  They claim there is a correlation of 92% between historic wealth growth and the safety levels of women. Australia ranked as the safest country in the world for women.  It was followed by Malta and Iceland, but the  UK didn't make the top 10. Australia is the world's safest country for a woman, according to analysis by consultancy New World Wealth in its 2018 Global Wealth Migration Review. The report mainly looks at the movement of high net worth individuals (HNWI) across the world. However, part of that analysis involves reviewing the safest countries for women. "Woman safety is one of the best ways to gauge a country's long term wealth growth potential, with a correlation of 92% between historic wealth growth and woman safety levels," the report says. "This means that wealth growth is boosted by strong leve...
Read more